About ORO,About ORO
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About ORO

For the Love of Jewelers

At ORO, we believe in jewelers. In the digital age, perhaps this is a radical idea. But we remain committed to supporting anyone who has ever picked up a piece of metal and made something wearable. We exist to support the bench jeweler, the jewelry designer, the retail jeweler and the jewelry manufacturer. We stand for makers who create with their hands and their hearts and who are courageous enough to make jewelry their livelihood.

Why do we choose to work this way? Because we know that the work you do is important. After all, jewelry is more than fashion. It is art. It is history. It is a story. The pieces you make become heirlooms that transcended time. They capture stories and encapsulate them in metal. We work as a behind-the-scenes character in your own story as a jeweler, and we are proud to support you, your work and your business in every way we can. 


Our Mission

We serve jewelers, metalsmiths, and artisans. We make their lives easier and more fun with innovative solutions, great service and know-how.

Our customers cover the spectrum from manufacturers and award-winning designers to students and hobbyists. They're innovative, driven, creative, passionate, obsessed, focused, proud, ambitious, professional and, like all of us here, utterly passionate about creating jewelry.

Our job? To spoil them in every way so that they can keep working, innovating, creating and building their businesses.

How do we do it? Our expert purchasing teams select every one of our 30,000+ products to keep our customers creating! Our customer service teams are the friendliest and most knowledgeable in the business. They get our customers answers. And if our customer representatives don't have the answer, our Technical Support team will—or will know just where to find it. With more than a century of combined jewelry-making experience, they provide an unrivaled level of information, support and advice. Dozens of teams make up the Rio family—from Shipping and Manufacturing to Information Systems and Marketing—and we all work together every day with the same vision Saul Bell began with all those decades ago.


Our Principles

Our Principles have guided our decisions and interactions for decades. Developed to honor the foundations laid by our founder and built upon by our leadership members and associates, these 15 statements continue to guide us every day. Following our Principles rather than hard-and-fast rules allows us to be flexible and creative, free to apply our experience and know-how in meeting each customer's specific need within a thoughtful, consistent framework.

Honoring our Principles means that, in every instance, we are doing the right thing in the right way to achieve the most accurate and satisfying result for us and for our customers—whether we are interacting with a customer, with a fellow associate, or just doing our jobs the best way possible for the good of the company—without the constraint or fear of breaking rules.